– India’s most innovative and fast growing Online Shopping website was founded  by two young entrepreneurs belonging to a third-generation business conglomerate with a blended experience in both business and technology. 


The Story:

The two promoters, both brothers but each with his distinct expertise had long been desirous of entering the online retail segment.  As part of the parent group company, they entered the private label industry in the beginning of 2019.

Upto mid-2019, they started working dedicatedly in this domain and relentless efforts were made to set up retail presence in select stores across Delhi/NCR and a few outside as well. - the domain is  “internet real-estate” as the elder brother, who has technology in his blood, likes to call it, and has been held by them for more than a decade now. Setting up “shop” was only the logical next step.

The younger brother has experience in international & domestic trade and is usually a silent but focused entrepreneur. With a knack for sourcing the right products for Indian markets, he is always on the look out for something new.


Our Vision:

Our current expertise is in eye-catching & elegant utility and fancy products in the Kids & Women segment. 

With the motto of providing the best customer service, we have been delivering our products to more than 23,000 locations across India.

Our straightforward and dynamic policies pave way for the sellers, manufacturers, wholesalers and retailers to conveniently sell with us on

With the idea of being self-reliant, we have always been vocal for Indian Entrepreneurs/Sellers. 

Having said that, our vision is to create unsurpassed bonds with the buyers and sellers which makes us one-of-the-kind in the e-commerce industry.


With 100% Indian ownership, is truly an Indian e-commerce website.